PRESS RELEASE – Ellure and Green Little Heart Launch World’s First In-Store Lipstick Printing Robot in Stockholm
PRESS RELEASE Stockholm, November 6th, 2024
Marking a major milestone in beauty technology, Ellure and Green Little Heart have partnered to launch the world’s first commercialised in-store robot that prints customised lipsticks on demand. Now available at Green Little Heart’s eco-conscious Stockholm store, this cutting-edge technology allows customers to choose from over 1,000 shades, all mixed and printed in real-time, making the dream of sustainable, personalised beauty a reality.
This innovative solution not only enhances customer choice but also tackles waste by embracing a fully sustainable, print-on-demand approach. “Working with Green Little Heart to place our lipstick-printing robot in their store brings our dream of sustainable, customizable beauty products to life,” shared Selah Rui Li, CEO & Co-founder of Ellure. “This innovation speaks to our commitment to a cleaner beauty industry, where customization doesn’t come at the cost of the planet.
“After two years of hard work, we actually have a robot in our commercial space—and that feels fantastic! Both Ellure and Green Little Heart share a common strategy to replace linear production with a more circular process. The plastic overproduction in makeup is a good place to start, and we are very proud and happy,” said Therese Lundquist, CEO & Founder of Green Little Heart.
About Green Little Heart
Green Little Heart (“GLH”) is a community driven impact platform where both brands and the conscious consumers interact. Green Little Heart is already a known brand within the conscious consumer space and just launched their first Node of Impact – a physical retail space in the heart of Stockholm, combined, home to more than 170 innovative and conscious brands.
Looking forward, Ellure and Green Little Heart are dedicated to advancing sustainable beauty through refillable, on-demand products that support a circular economy. By introducing refillable options, the partnership aims to minimise waste, encourage reusability, and provide eco-conscious consumers with a greener beauty experience. This future vision combines the convenience of customised, on-demand products with the environmental benefits of a refillable system, designed to reduce the industry’s reliance on single-use packaging.
Problem background
The global beauty industry currently produces over 120 billion units of cosmetics each year, yet the recycling rate remains almost zero. Sweden, which has the highest cosmetics consumption rate in the EU, exemplifies a linear approach to beauty consumption: virgin materials are sourced to manufacture products, often resulting in surplus inventory and eventually leading to waste. This cycle persists due to high consumer demand and limited options for conscientious consumption.
The challenges of recycling cosmetics packaging add further complexity. Residue from leftover products makes most containers hazardous waste, which are typically incinerated rather than recycled—deviating far from the circular ideals that the industry aspires to. If fully recyclable cosmetic packaging became the standard, it could cut the beauty industry’s carbon emissions by up to 70%, highlighting the urgent need for sustainable practices.
BESÖK ÄVEN VÅR
NODE OF IMPACT
EN GRÖN GALLERIA
MED UTVALT SORTIMENT
ADRESS
SWEDENBORGSGATAN 2
STOCKHOLM
ÖPPETTIDER
måndag – lördag: 11 – 18:30
lördag – söndag: 12 – 16:30
The Green Room returns for its 6th edition on June 25.
Join us for an intimate evening where music, creativity, and community come together. A space to slow down, connect, and experience live performances by inspiring female artists in a warm and welcoming setting.
This edition features:
@florasummers__
@ebba.b
@marikamusicc
MAR
Expect live music, sparkling refreshments, light bites, meaningful conversations, and the opportunity to meet new people.
Produced by magic producer @jadeellsthlm
Thursday, June 25, 2026
⏰ 6:00 PM to 8:30 PM
📍Green Little Heart, Swedenborgsgatan 2, Stockholm
Tickets are 100 SEK, with all proceeds going directly to UN Women Sverige and their work for gender equality and women’s rights.
We can’t wait to share this evening with you.
#TheGreenRoom #StockholmEvents #LiveMusic #womeninmusic
Join us on June 17 from 17:00 to 19:00 for a special creative workshop with artist Ludmila Christeseva.
Discover the inspiring story behind Roses of Ties, a unique art project that transforms men’s neckties into handcrafted roses carrying messages of memory, resilience, and connection. Created by Ukrainian women from ties belonging to loved ones, each rose is both a work of art and a symbol of solidarity.
During this hands on workshop, Ludmila will guide you through the process of creating your own rose while sharing the story and inspiration behind the project.
Each Rose of Ties costs 500 SEK, with all proceeds directly supporting Ukraine.
Ludmila Christeseva is a Stockholm based artist from Belarus whose work explores identity, women’s voices, and social justice through art, fashion, and textile craft. She is the founder of Artten and the global initiative Crafts that Unite Heal and Last, which uses craft to foster community, healing, and hope.
Date and Time: June 17, 17:00–19:00
Location: Green Little Heart, Swedenborgsgatan 2
We look forward to welcoming you for an evening of creativity and storytelling!
#RosesOfTies #LudmilaChristeseva #CreativeWorkshop #StockholmEvents #ArtForChange
Take a peek at the products our community keeps coming back to.
Trew Lips – Vegan, 100% natural lip care made in France.
Bruns Natural Hair Care – Produced in Sweden and created by professional hairdressers using their own carefully crafted formulas.
Cap Bambou – Products made from raw bamboo and packaged with recycled materials. Completely plastic free.
Green Heads – A natural hair care and styling range developed by professional hairdressers.
Moonsun Organic – Adaptogenic, multifunctional, and natural products made in small batches and packaged using post consumer recycled materials.
Zao – 100% natural cosmetics that are organic and vegan certified.
Pure Effect – Biotechnological home cleaning products that tackle grease, odors, and dirt while remaining gentle on people and the environment.
Bambaw – Eco friendly essentials designed for a zero waste lifestyle, including bamboo straws, safety razors, and bamboo cutlery.
Jimmy Boyd – Handcrafted organic fragrances made with natural ingredients and packaged sustainably.
Discover these favorites and more sustainable alternatives in the Green Little Heart marketplace.
We had the most calming and creative evening last week here at Green Little Heart hosting the Stoneware Pottery Workshop with @strange_ceramics
It was such a joy to open our doors for a night of clay, colour, and good vibes.
A huge thank you to Emelie for creating this beautiful space and bringing people together through art. Can’t wait to host more events like this!
Make sure to shop @strange_ceramics both in store and online. Their handcrafted pieces are full of personality, colour, and charm.
#greenlittleheart #ceramic #workshop #handmade #stoneware
Mothers are the heart of every home. They provide the quiet strength, endless love, and unwavering support that shape who we become.
This Mother’s Day we’re celebrating them with a gift guide full of sustainable and ethically made pieces that give back to both the people we love and the planet we share.
Because moms deserve gifts that are as thoughtful beautiful and caring as they are.
#MothersDay #SustainableGifts #EthicallyMade #ConsciousLiving #GiftGuide
outfit of the week
Shirt: @jf_peace_design
A design practice rooted in craftsmanship and artistic expression, creating garments that emphasize individuality, mindful production, and creative storytelling.
Clutch: @encore.nuit
A small luxury brand from the north. Reindeer leather bags crafted in Stockholm, rooted in Sámi tradition and Parisian couture. Intimate, timeless, and made for a lifetime.
Jeans: @studioheijne
Swedish brand pioneering made-to-order fashion, reducing overproduction while focusing on fit, quality, and longevity.
#greenlittleheart #stockholm #reindeerleather #summer #remake
Wissla of Sweden believes wellness and sustainability should go hand in hand. ✨
Their high quality, bioavailable supplements are designed to support everyday wellbeing with vegan friendly formulas made from carefully selected ingredients.
From supporting your health to reducing environmental impact through plastic free packaging, every detail is created with both people and planet in mind. 🌎🌱
At Green Little Heart, we’re proud to support brands like Wissla that are helping create a more conscious and sustainable future.
Discover Wissla of Sweden and shop their wellness essentials at Green Little Heart 💚
Green Little Heart for @stockholmfashionweekofficial @the.asfb
We are hosting an event this season.
Meet the line up:
@jf_peace_design Garments rooted in craftsmanship, individuality, and creative storytelling.
@qeenew One-of-a-kind pieces made entirely from reused textiles - curtains, linens, reimagined.
@withsegerqvist Timeless silhouettes. Small-scale production. Designed to last.
@abloom_collection Feminine expression through carefully crafted garments and thoughtful materials.
@studioheijne Made-to-order. No overproduction. Just fit, quality, and longevity.
@the__wiman Contemporary tailoring with an emphasis on lasting craftsmanship.
@jannikesommar Bold colors and naive-yet-purposeful design - screaming quietly from the Stockholm archipelago.
@reda_paula Handmade, limited-edition garments rooted in Baltic heritage and the legacy of generations of craftswomen.
@frankie.collection Streetwear reimagined - salvaged garments, deadstock fabrics, zero mass production.
@nikolajstormcopenhagen Genderless, bold, and unapologetic. Made from what already exists, in a Copenhagen studio.
@rosesofties Handcrafted roses from donated neckties. A symbol of war reimagined as an act of hope.
@attage.se Premium vegan bags handcrafted in Spain, made from apple-waste bio-leather. Swedish design, slow production, built to last.
@jojobyliljekvist a Stockholm-based slow fashion brand where every piece is unique, handmade, and crafted using materials from the past. Conscious, creative, and completely one of a kind
@encore.nuit A small luxury brand from the north. Reindeer leather bags crafted in Stockholm, rooted in Sámi tradition and Parisian couture. Intimate, timeless, and made for a lifetime.
@lilja_smycken_susanne Bold, playful, and beautifully reborn. Every piece starts with something old - then Susanne works her magic, transforming forgotten jewellery into one-of-a-kind treasures with attitude and heart.
#StockholmFashionWeek #GreenLittleHeart #Stockholm #SlowFashion #consciousfashion
