PRESS RELEASE – Ellure and Green Little Heart Launch World’s First In-Store Lipstick Printing Robot in Stockholm
PRESS RELEASE Stockholm, November 6th, 2024
Marking a major milestone in beauty technology, Ellure and Green Little Heart have partnered to launch the world’s first commercialised in-store robot that prints customised lipsticks on demand. Now available at Green Little Heart’s eco-conscious Stockholm store, this cutting-edge technology allows customers to choose from over 1,000 shades, all mixed and printed in real-time, making the dream of sustainable, personalised beauty a reality.
This innovative solution not only enhances customer choice but also tackles waste by embracing a fully sustainable, print-on-demand approach. “Working with Green Little Heart to place our lipstick-printing robot in their store brings our dream of sustainable, customizable beauty products to life,” shared Selah Rui Li, CEO & Co-founder of Ellure. “This innovation speaks to our commitment to a cleaner beauty industry, where customization doesn’t come at the cost of the planet.
“After two years of hard work, we actually have a robot in our commercial space—and that feels fantastic! Both Ellure and Green Little Heart share a common strategy to replace linear production with a more circular process. The plastic overproduction in makeup is a good place to start, and we are very proud and happy,” said Therese Lundquist, CEO & Founder of Green Little Heart.
About Green Little Heart
Green Little Heart (“GLH”) is a community driven impact platform where both brands and the conscious consumers interact. Green Little Heart is already a known brand within the conscious consumer space and just launched their first Node of Impact – a physical retail space in the heart of Stockholm, combined, home to more than 170 innovative and conscious brands.
Looking forward, Ellure and Green Little Heart are dedicated to advancing sustainable beauty through refillable, on-demand products that support a circular economy. By introducing refillable options, the partnership aims to minimise waste, encourage reusability, and provide eco-conscious consumers with a greener beauty experience. This future vision combines the convenience of customised, on-demand products with the environmental benefits of a refillable system, designed to reduce the industry’s reliance on single-use packaging.
Problem background
The global beauty industry currently produces over 120 billion units of cosmetics each year, yet the recycling rate remains almost zero. Sweden, which has the highest cosmetics consumption rate in the EU, exemplifies a linear approach to beauty consumption: virgin materials are sourced to manufacture products, often resulting in surplus inventory and eventually leading to waste. This cycle persists due to high consumer demand and limited options for conscientious consumption.
The challenges of recycling cosmetics packaging add further complexity. Residue from leftover products makes most containers hazardous waste, which are typically incinerated rather than recycled—deviating far from the circular ideals that the industry aspires to. If fully recyclable cosmetic packaging became the standard, it could cut the beauty industry’s carbon emissions by up to 70%, highlighting the urgent need for sustainable practices.
BESÖK ÄVEN VÅR
NODE OF IMPACT
EN GRÖN GALLERIA
MED UTVALT SORTIMENT
ADRESS
SWEDENBORGSGATAN 2
STOCKHOLM
ÖPPETTIDER
måndag – lördag: 11 – 18:30
lördag – söndag: 12 – 16:30
Looking for inspiration from our community’s most loved sustainable finds? These were some of the customer favorites at Green Little Heart this month. 💚
🪷 Orgaid Sheet Face Mask
Packed with powerful antioxidants to help support collagen production and leave skin feeling refreshed and nourished.
🪷 Withsegerqvist UMA Kimono
A one of a kind piece crafted from upcycled silk saris, celebrating color, culture, and conscious fashion.
🪷 Jimmy Boyd Green Tea & Mint Cologne Intense
A handcrafted fragrance made without phthalates, parabens, or synthetic fixatives, offering a fresh and uplifting scent inspired by nature.
🪷 Pure Effect Clothing & Shoe Mist Daybreak
A textile spray that helps remove odors from garments and shoes, reducing the need for frequent washing and extending the life of your clothes.
🪷 Zao Mineral Cooked Powder
Made with organic rice powder, this lightweight foundation creates a soft, natural looking finish while letting skin breathe.
🪷 Bruns Deodorant N°56
An organic deodorant with notes of sage, black pepper, and lemongrass that keeps you feeling fresh without irritating the skin.
🪷 Zao Original Nude Lipstick
Enriched with organic castor oil and shea butter for beautifully hydrated, silky soft lips.
🪷 Silmachy Face Cleanser Bar
A gentle, fragrance free cleansing bar suitable for all skin types and perfect for everyday skincare.
🪷 Green Heads Shampoo Bar Balance
A vegan shampoo bar, created by hair dressers, that creates a rich lather while gently cleansing and conditioning the hair.
🪷 Cotton Castle Pouches
Beautifully handcrafted pouches featuring traditional hand block prints and a practical waterproof lining.
Every product in our marketplace is carefully selected from brands that share our commitment to sustainability, conscious consumption, and creating products that are better for people and the planet. 🌿♻️
#CustomerFavorites #SustainableLiving #ConsciousConsumer #Sweden #SlowFashion
We’re proud to feature the stunning kimonos from Withsegerqvist, thoughtfully crafted from upcycled silk saris and handwoven fabrics inspired by India’s vibrant textile heritage with handprints and wild flowers and leaves creates the unique patterns 🌸
Each piece is completely unique, carrying the beauty and history of the original fabric while being transformed into a timeless garment. By giving these textiles a second life, Withsegerqvist celebrates traditional craftsmanship and helps reduce waste through conscious design.
As a sustainable marketplace, we love curating brands that share our commitment to sustainability, ethical production, and mindful consumption. These one of a kind kimonos are a beautiful reminder that fashion can honor the past while creating a better future. 🌿
Discover the WithSegerqvist collection in our marketplace
#UpcycledFashion #SlowFashion #EthicalFashion #Handcrafted #sweden
We are still glowing from this one💚
Green Little Heart had the honor of bringing “Beneath We Bloom”a regenerative runway - to life during Stockholm Fashion Week, made possible through the incredible support of @savedbybravado @the.asfb and @stockholmfashionweekofficial
Thank you for believing in a female-led, Earth-first startup and for giving us the platform to show that fashion can be both beautiful and responsible.
This show was a true collective effort!
Deep gratitude to:
Our exquisite ethical brands, who prove sustainable design can be exquisite: JF Peace Design, Jojo by Liljekvist, Reda Paula, Abloom Collection, Nikolaj Storm Copenhagen, Jannike Sommar, Frankie Collection, With Segerqvist, Qeenew, Attage, Encore Nuit, Lefrik, and Inika Organic Sweden.
Our stunning models, from @golden_age_models and beyond, who walked with purpose and presence.
Our makeup artists @maria__makeup029 @makebyjazz for the finishing touch of magic.
@stockholmslowflowers , for florals that told their own story. Andreas Löfgren, for sound that carried the room.
Sara and The PR Agency STHLM, for the magic behind the scenes.
@curlyfoods , for an organic vegan smörgåstårta everyone is still talking about.
And @hoomlytea for the lovely finishing touch in our goodie bags.
We were also proud to welcome Member of Parliament @rebeckalemoine, whose presence reflects how sustainability conversations are moving from the runway into the rooms where decisions get made.
This is the epitome of the work we do as an Earth-first, female-led startup: taking up space and proving there is another way forward - one that values the planet, the people, and dignity, without sacrificing style or newness.
This is the way. We will keep raising the bar for what a truly sustainable fashion show can look like.
To every responsible brand, mindful consumer, and person in a position of power who questions the status quo: this is how we make green hearts grow. And beneath it all - we bloom.
#RegenerativeFashion #StockholmFashionWeek
#GreenLittleHeart #WomenLedBusiness #slowfashion
Meet the I’M Nordic Eco Cosmetics Facial Oil, a luxurious facial oil made with 100% organic, vegan ingredients that deeply nourish and hydrate all skin types. Rich in natural botanical oils, including antioxidant packed apricot kernel oil, this carefully crafted formula supports healthy, radiant skin with only the ingredients your skin needs.
Why we love it:
🌱 Made with natural, organic ingredients
💧 Water free formula for concentrated care
🌿 Vegan and suitable for all skin types
♻️ Thoughtfully created with sustainability in mind
Apply a few drops morning and evening to leave your skin feeling soft, nourished, and glowing while making a more conscious choice for the planet.
At Green Little Heart, we love discovering brands and products that prove skincare can be both kind to your skin and gentle on the planet. By choosing natural, ethical, and sustainable products, we can care for ourselves while caring for the world around us. 💚
#SustainableLiving #NaturalSkincare #OrganicBeauty #SustainableBeauty #ShopSmall
Outfit Of The Week 🌻
Shirt: @jojobyliljekvist
Jeans: @studioheijne
Bracelets: @lilja_smycken_susanne
Clutch: @encore.nuit
Footwear: @heyluckysecondhand
#slowfashion #ootw #summer #remake #reindeerleather
Vitamin C is loved for more than just skincare trends. It’s a natural powerhouse that supports radiant-looking skin, helps promote a more even complexion, and provides antioxidant protection against everyday environmental stressors.
At Green Little Heart, we believe that what you put on your skin matters just as much as what goes into your body. That’s why we curate skincare from brands that share our commitment to natural, vegan, organic, and sustainably made products so you can care for your skin while caring for the planet. 🌿
From glow-boosting routines to conscious self-care, we’re proud to champion ethical brands that prioritize clean ingredients, responsible sourcing, and sustainability every step of the way.
Because beautiful skin and a healthier planet should go hand in hand💚
#NaturalSkincare #VeganBeauty #CleanBeauty #vitaminc
This week, we’re shining a spotlight on Lamazuna, the French brand proving that everyday beauty routines can be kinder to both you and the planet.
From solid shampoos and toothpaste to skincare and body care, Lamazuna creates natural, plastic free alternatives designed to reduce waste without compromising on quality.
At Green Little Heart, we love brands that make sustainable living simple and accessible. Lamazuna aligns with our values through its commitment to reducing plastic waste, using natural ingredients, creating long lasting products, and offering 100% vegan and cruelty free formulations made responsibly in France.
Why we love them
🌱 Innovative solid products that eliminate plastic packaging
🌱 100% vegan, cruelty free, and responsibly made in France
🌱 Natural, long lasting products that support a low waste lifestyle
Discover the collection through the link in our bio. 🌍💚
#ZeroWaste #PlasticFree #SustainableLiving #Sweden #ConsciousConsumer
The Green Room - 6th Edition
@florasummers__
Flora Summers is a Swedish singer-songwriter and producer, also known as Ida Johansson, based in Stockholm. She describes her sound as “Vintage Pop” - timeless, emotional pop with warmth and honesty, written and produced straight from the heart.
#greenlittleheart #stockholm #livemusic #thegreeneoom
