Matchande set i leopard

Charlotta is the founder and curator behind Unnew Studio. What began as a lifelong passion for fashion and unique finds has blossomed into a thoughtfully curated collection of vintage and secondhand clothing. Her love for fashion goes back as far as she can remember. In the 90s, she made her first secondhand purchase at the Salvation Army—back when shopping preloved was far from mainstream. Charlotta was drawn to the thrill of discovering hidden gems, pieces that no one else had, and using them as a way to express her creativity and individuality.

With Unnew Studio, she wanted to create a space where others could experience that same pleasure to express themselves through style. Here, you’ll find a mix of premium brands alongside high street labels and vintage treasures—all thoughtfully selected and meticulously inspected.

Charlotta’s mission with Unnew Studio is to make it easier for you to shop more sustainably without compromising on style. She wants to show that secondhand shopping can be a rewarding, fashion-forward experience. And above all, she hopes to inspire others to express themselves through clothing—whether it’s a statement piece that tells a story or a beautifully crafted detail that adds a unique touch to your outfit.

Shopping secondhand isn’t just about finding beautiful clothes—it’s about making mindful choices, embracing quality over quantity, and building a wardrobe that stands the test of time. At Unnew Studio, fashion is seen as a joyful form of self-expression that’s kind to both people and the planet. Welcome to Unnew Studio, where fashion meets sustainability!