Ikidandfriends

Ikid (or ikidandfriends) is a fun wordplay which is an abbreviation of “I am joking” or “just kidding”. iki was also my nickname as a kid. So it’s my early i;D. We’ve all been – just kids. And if we can keep the child’s mind all of life, everything would be much more fun. We would be more open-minded, more creative and curious. More weird. And weird is fun.

iki (粋/いき)

iki is also a a concept in Japanese aesthetics that might be translated to “refined spontaneity”. An expression of “simplicity”, “sophistication”, and “originality”. Or just stylish and cool. I like that. And I also love Japanese fashion and design.